Alexandra Pedro

Alexandra Pedro

Alexandra is a business owner, marketer and creative based in Ireland. She founded Alexandra Pedro Marketing in 2018. Her purpose is to farther the arts and culture industry through both her services and her free resources.

Posts by Alexandra Pedro

Áine Mooney dancing on her own

Interview: Áine Mooney on Intuitive Creation

Áine Mooney is a dancer, choreographer, actress, poet, songwriter, and singer. Let's dive into her creative process and how she juggles her passions!

15 Nov 2021

6-minute read

photograph of Sadhbh Warren standing in an outdoor event behind a desk with blue wristbands and cardboard boxes

Interview: Sadhbh Warren on Cultural Events in Ireland

Sadhbh, an Irish event manager, talks about how to foster a stronger cultural scene in Ireland and how everyone can help make it happen!

29 Oct 2021

6-minute read

Kevin Murphy sat on a high stoll playing his acoustic guitar with a huge smile on his face

Interview: Kevin Murphy on Booking Gigs

Kevin is not actively pursuing a career in music, but he often plays gigs in small venues to keep his passion going. Let's find how he books them!

15 Oct 2021

6-minute read

book cover of

October 2021: The Narrow Land by Christine Dwyer Hickey

Set in 1950 and featuring two artists. You have me hooked! Discussion here, on Twitter @apmarketingie, and on our newsletter.

13 Oct 2021

2-minute read

book cover of

September 2021: Victor and Nora by Lauren Myracle

Romance in Gotham. That's where the Bright Reads book club will travel this month. Discussion here, on Twitter @apmarketingie, and on our newsletter.

06 Sep 2021

2-minute read

text that reads Twitter Hashtag Hours

Active Twitter Hashtag Hours in 2021

Meet like-minded people one hour at a time. To help you find the perfect ones for you, we compiled this list of over 20 active Twitter hashtag hours!

24 Jul 2021

15-minute read

Lunch & Learn SEO Talk 2021

A one-hour talk about the basics of SEO, from what it is to quick ways to get started.

24 Jul 2021

1-minute read

book cover of

Bright Reads July 2021: Broken Glass by Alain Mabanckou

Alcoholism through the words of a natural storyteller. Discussion here, on Twitter @apmarketingie, and on our newsletter.

24 Jul 2021

2-minute read

book cover of

Bright Reads June 2021: Row for Freedom by Julia Immonen

Reading the inspiring story of these women who dared to row an ocean. Discussion here, on Twitter @apmarketingie, and on our newsletter.

23 Jul 2021

2-minute read

a diagram of a five-step marketing process with audit and research, marketing strategy, branding, online setup and optimisation, and ongoing creation and management

Launching Our 5-Step Marketing Process

The simple marketing process Alexandra Pedro Marketing uses to bring arts and culture businesses to the spotlight.

13 May 2021

3-minute read

book cover of

Bright Reads May 2021: Corpsing by Sophie White

Reading about important topics, like grief and mental illness, together. Discussion here, on Twitter @apmarketingie, and on our newsletter.

10 May 2021

2-minute read

book cover of

Bright Reads April 2021: Fear by Dirk Kurbjuweit

The first month of Bright Reads starts with a thriller by German author Dirk Kurbjuweit. Discussion here, on Twitter @apmarketingie, and on our newsletter.

15 Apr 2021

2-minute read

The Round Table Talk Show 2021

A one-hour conversation between six business owners about what it takes to become a business owner and how to keep the motivation high at the start.

12 Apr 2021

2-minute read

Lunch & Learn Marketing Strategy Talk 2021

A one-hour talk that provides an overview of how businesses can reach their marketing goals.

09 Mar 2021

1-minute read

colour palette

Everything You Need to Know about Colour Palettes for Business

Our best practical tips on letting your business colours speak for themselves! Learn how to create and use a colour palette.

05 Nov 2020

11-minute read

pencil writing

How to Format Blog Posts

Format your blog posts to make them easier to read.

14 Oct 2020

10-minute read


Guest Resources

A compilation of the guest resources about digital marketing that Alexandra Pedro Marketing posted on other platforms.

29 Sep 2020

1-minute read

Guest Resource about Starting a Business

For those who want to start a business to monetise their passion, this resource breaks the whole process down into five main steps.

29 Sep 2020

1-minute read

Guest Resource about Social Media for Hotels

Ever found yourself without any thing to post? Here you will find my best tips to help hotels keep an active social media presence.

24 Sep 2020

1-minute read

review highlight on Porto coliseum Hotel's Facebook post

How to Use Business Reviews

Our best practical tips on showcasing your business's reviews in your online presence.

03 Sep 2020

9-minute read

Interview about Messages and Reviews

A podcast interview about how to deal with social media messages and reviews. Filled with practical tips!

31 Aug 2020

1-minute read


How to Generate Content Ideas

Effective content marketing either solves your audience's problems or entertains them. But how do you come up with great content ideas?

27 Aug 2020

10-minute read


How to Create a Content Calendar

Our best practical tips on building and managing your content calendar, as well as our template.

20 Aug 2020

8-minute read

clicking on reply button

How to Reply to Reviews

Our best practical tips on replying to positive, negative and false reviews.

11 Aug 2020

9-minute read

digital marketing bundles

Launching Our Digital Marketing Bundles

On 3 August 2020, we launched our official digital marketing bundles. Simple and effective packages of digital marketing services.

03 Aug 2020

2-minute read

question mark

Digital Marketing Questions

A compilation of digital marketing questions and answers for small business owners. Learn more about marketing strategy, website and social media.

28 Jul 2020

9-minute read

digital marketing hub

Lauching Our Digital Marketing Hub

On 21 June 2020, we launched our email community, which deals with digital marketing and connects businesses that want to improve their online presence!

21 Jun 2020

1-minute read

meath biz hour announcement

Meath Biz Hour 2020

On 25 May 2020, I joined Meath Biz Hour as their highlighted business. I decided to compile the questions and answers from that session in a handy resource.

26 May 2020

1-minute read