I started Alexandra Pedro Marketing in February 2018. It was very much about me back then - I wanted to give space for my creativity to fly and writing marketing content offered the perfect balance between my dreams and my parents'.
It took me a couple of years to find my mission, not just in business but also in life. I discovered I love supporting art and people, which are where most of my daily joy comes from. That is why I stuck with marketing and, in particular, with working with small creative teams rather than large corporations.
Alexandra Pedro Marketing is here to bring arts and culture people, businesses, and organisations to the spotlight.
We are constantly expanding our services to both supporting more creative marketing people and to be able to better support our clients.
In addition to me, Alexandra Pedro Marketing counts with a part-time IT director and an external board member. We also hire the services of other marketers and creatives as needed, including graphic designers, writers, web designers, SEO consultants, and event managers.
As for me, Alexandra, I still do a lot of writing but I tend to take more of a strategist role, nailing down what our clients will achieve and how we will achieve it. I am present every step of the way, from strategy to branding, from content planning to monitoring and adapting.